Your writing is much better.
And mine. And Joseph Sugarmen. Even David Ogilvy was, and he is considered one of the best copywriters in history.
No matter where we are, we can always be better. There is always something to learn, something to improve, or some aspect of our writing that deserves more time.
It’s clear, isn’t it?
The question then is… how can we improve our writing? What techniques, tricks or hacks are there to take our words to another level?
It has always been said that the best way to improve your writing is to read more and write more. Yes, it’s clear, but today I want to go further.
That advice is very generic and, even if I give it myself, it seems to me that it leaves too many holes. Because? Because there are more techniques and ways to improve specifically without having to spend 10,000 hours reading and writing.
And those are the 7 ways to improve your writing that I present to you today in a short, light post that could change the way you write forever.
1. Propose a 100% specific goal
If you want to improve something, you will have to name and specify it.
“I want to be a better writer” or “I want to improve my persuasive writing” are not measurable goals or objectives. They are too big and will lead you to absolute dispersion.
What you should do is set very specific goals such as:
- Write better email subject lines.
- Improve the readability of my texts.
- Write better tweets.
This little mental exercise will narrow down what you need to do and will allow you to carry out very specific actions to improve.
For example, if I want to improve the subject lines of my emails, maybe I should buy a course on that subject, read articles on it, write many more subject lines, collect formulas, etc, etc.
2. Read the copy out loud (both yours and others)
This is the oldest technique in history to revise a text.
Take any article, sales page, or email and read the entire top. Things like these will happen to you:
- You are going to get a stuck reading because a sentence is too long, there are too many commas, etc.
- Some words, when you say them out loud, will sound really bad and not at all aligned with your usual language.
- You will see that some phrases do not connect too well with others.
This is one of the simplest ways to take text and crop it. Remember that not all sales pages need to be long and that the less your ideal client has to read, the better. If we can convince him with 300 words and it works, even better.
And if, in addition to reading the copy, you read it to another person who wants to listen to you (difficult), you will find more mistakes. How To Get Better At Writing?
3. Rewrite ads, sales pages, and posters, …
This technique is really cool. It is as if you were to work with the best and on top of that you corrected things for them… 100% pleasant
It’s very simple:
- Choose an ad from a billboard, Adwords, Facebook Ads, a sales page or any billboard you see on the street.
- Rewrite it and analyze the differences between your text and the previous one.
- Repeat the process.
A very easy way to do this with any text online is to use a little code to be able to edit any text live. You can do this by copying the following code and bookmarking it in your browser (thanks to Neville Medhora for this!).
For example, watch how I change the page of my friend Franck Scipion live:
This technique is a very powerful customer-generator. Because? Because if you go to a company or blogger, you modify the text, you say “I have rewritten your sales page to help you convert more”, would you like to try this version?” and that version really works better… you have a guaranteed future customer.
It is also a very useful tool to make fun of your friends by modifying their Facebook or Twitter profiles, but that has nothing to do with this, and if you do it… shame on you 😉
4. Have a repository of ideas to inspire you
Have you seen a sales page that enchanted you and compelled you to buy something? save it.
Were you walking down the street and a billboard caught your attention among 1,000 other things in front of you? Take a photo.
Has a Facebook Ads captivated you and compelled you to click? Save it.
Anything that makes you click, subscribe, buy or carry out the proposed objective must be saved.
Because? Because inspiration is a bad person and tends to disappear. And it’s not fun to be trying to create something for a client and see yourself without ideas, inspiration, or exits to the alley in which you have gotten yourself.
For example, I have saved this ad because I really liked it in order to promote a future webinar:
If I do a webinar in the future and I can’t think of what to post, I’ll go to my ad repository to see what I have for inspiration.
And read that word well: inspire me. It is one thing to be inspired and another to copy & paste everything you have seen. That’s not going to make you improve anything at all.
5. Write by hand what your copywriting idols have done
If you carry out point 4 this point will be easy to execute. You will have sales pages, ads and everything at your disposal to be able to write them, AS IS, manually.
And when I say manually I mean that you take a piece of paper, a pen and start writing it. There is something different in writing by hand and writing on the PC that at least I have noticed: the transfer of knowledge or technique is much more powerful .
When you write on the PC, oddly enough, your attention is less. I often surprise myself writing and looking out the window or writing while my mind is in the clouds. However, when I do it on paper that doesn’t happen.
Imagine this exercise as a transfer of Know-How between you and the person who wrote that text that you liked so much. It is as if you were Dragon Ball Cell “stealing strength” from your rivals (yes, I loved Dragon Ball).
6. Escape your creative comfort zone
Challenging yourself often serves as extreme learning. I explain.
Let’s say you’re great at writing articles, but you’re terrible at designing sales pages. For this reason, you decided to skip the topic, dedicate yourself to writing posts and outsource the creation of those pages.
The problem is that you yourself are throwing stones at your roof. If you don’t write them, you leave your comfort zone and you dare, you will never ever improve.
When I started writing on my blog, I didn’t think I would be able to write even 10 posts in a row. Let alone write sales pages like this one, this one, or this one. But I just got out of my comfort zone, learned and started to improve.
That is what you have to do.
Are you terrible at writing titles for posts? Force yourself to write more, A/B test, make a title repository, etc.
Are you bad at storytelling? Start integrating small stories into your blog and, when you’re ready, do it on your sales pages.
This is how it is: if you want to improve you have to suffer.