Learn how the fashion industry can use WhatsApp and its pre-approved message templates to promote growth and strengthen relationships with customers as it forges forward in the digital space.
The epidemic and subsequent lockdowns substantially hampered the high-street sales of designer brands as more. And more consumers choose to do their research and make their purchases online, spurring the sector to create digital techniques.
It’s a clever strategy, and early adopters like e-commerce juggernaut Zalando, clothes fitting specialist Tailorman, and Threads were already succeeding in this market before the epidemic even started.
These ingenious businesses use “clienteling 2.0” to provide customers with customized, scalable customer experiences directly on their cellphones. Virtual helpers may be either human or automated.
These days, messaging services—including WhatsApp, the most popular chat app on the planet—are utilized more and more often for exchanges between consumers and fashion brands. This includes individual consultations, order fulfillment, loyalty programmes, and customer reviews.
WhatsApp message template:
To engage your audience, you may develop a personalized WhatsApp marketing messages template. If your clients have already chosen to receive your messages through WhatsApp, you may give them templates. WhatsApp has to authorize them first before doing that.
You are allowed to use your templates on as many customers as you want after WhatsApp has approved them.
A payment confirmation message, which may be personalized with the names of the clients and the amount of the payment, is an example of a message template. It could seem as follows:
Hello “1,” Thank you for paying $2 for a total of 3 bags. The expected delivery date is April 4.
Customer discussions are started using message templates. Unlike other message kinds, only message templates may be delivered to clients who haven’t started a conversation with you or haven’t written to you in the last 24 hours in a discussion thread.
Before sending message templates to clients, they must be authorized. Additionally, based on customer input, templates could be eliminated automatically.
A message template cannot be used to contact clients once again unless it has obtained a higher quality grade or stops breaking our rules governing business and commerce.
The next step is to learn how to construct WhatsApp message templates after getting the WhatsApp API and registering your phone number(s). These templates are, after all, the cornerstone of your WhatsApp-driven development strategy.
They are crucial to the success of your WhatsApp marketing because they determine how often and joyfully your WhatsApp users interact with your chatbot.
You must first understand the guiding principles and best practices of WhatsApp template message generation in order to start developing a solid growth plan.
Types of Messages in the WhatsApp API:
Let’s take a deeper look at what a WhatsApp message template and Wa Sender Free Bulk Messaging is and all the restrictions and privileges that set it apart from the other messages you may send using the WhatsApp API before we get into the simple yet oddly difficult process of producing templates.
Using WhatsApp API Client integration, you can essentially send two distinct sorts of messages to your prospects and clients:
- Messaging in Sessions
- High-Order Message Structure (HSM)
Messaging in Sessions
Reactive messages often referred to as session messages, are written in reaction to a client query. They are known as “session messages” on WhatsApp since they can only be sent within the platform’s 24-hour customer care time.
In other words, WhatsApp is giving you a free 24-hour response window.
Session messages are exempt from strict formatting and content rules since they are a part of a private dialogue between you and your customer.
Text messages, animated gifs, pictures, videos, and even voice conversations are among the choices for sending.
Just take care! If the user sends you an unsolicited message to start the discussion, the 24-hour window begins when you reply.
Please be careful! If the user sends you an unsolicited message to start the discussion, the 24-hour window begins when you reply.
The 24-hour service window begins to run the moment you send the notification if the user mails you in response to one of your template message alerts.
High Order Message Structure:
The well-known WhatsApp message templates (HSMs) are probably something you’ve heard a lot about. They are the only ones making money off of WhatsApp by utilizing the API.
There are 5 essential HSM concepts that you should be aware of.
- Continual & Proactive (common notifications businesses may want to send to users automatically)
- Very organized (the moniker is accurate; they must adhere to very tight structural standards)
- Subject to Approval (before they go live, the templates need to be submitted to and pre-approved by WhatsApp)
- Calls for User Opt-In (although there is no limit to the number of HSM you can send at once, you can only send them to users who previously agreed to be contacted)
You’ll need WhatsApp message templates if you want to connect with your consumers outside of the 24-hour customer care window. To suit your demands, they may come in a variety of designs, such as lists, respond buttons, and product messaging.
Create WhatsApp message templates using a third-party app or bulk SMS service provider, then submit them for WhatsApp’s approval.
Once approved, you are able to send broadcasts, proactive messages. And automatic warnings to your clients from the mailbox of a third party.