The healthcare industry is at a critical point in its development. The Affordable Care Act (ACA) has changed the way doctors treat patients and also made it necessary for them to become more business-savvy. The changing trends make it essential for you to give your email marketing campaign an edge over your competitors by improving its overall effectiveness. Physicians email list is an effective way of reaching out to physicians, but only if done correctly. Here are some ways through which you can improve your email campaigns:
Choose the right kind of email marketing platform
When choosing an email marketing platform, it’s important to consider how well you can use it. If the platform is difficult to navigate and takes too much time for you to learn, then it will be counterproductive.
The best platforms offer several features that make their job easier:
- They are easy to use (think drag-and-drop)
- They allow bulk email sending/mailing lists management
- They have good deliverability rates (i.e., they don’t get your emails into spam folders)
Leverage third-party databases of physicians’ email addresses
There are many third-party databases with physician email addresses that you can purchase, but keep in mind that they’re usually updated and reliable.
You don’t want to waste your time or money on a database that’s not going to work for you, so make sure the one you choose is easy to use and affordable.
Use a reliable email list vendor
- Choose a vendor with a proven track record. When you choose an email list vendor, make sure they have access to the right databases and can help you build a quality list.
- Look for one that can help you with your email marketing campaign. A good vendor will be able to give you tips and suggestions that will improve your results by getting the right people in front of your messages.
Don’t send bulk emails to doctors
- Don’t send bulk emails to doctors.
- Don’t send emails to doctors that are not interested in your product.
- Don’t send emails to doctors who are not interested in your product.
Keep your mailing list updated
- Keep your mailing list updated.
- How often to update your mailing list: At least once per year, though some might argue that it should be more like quarterly.
- How to keep your mailing list updated: Use a CRM system that helps you manage your database and segment patients by specific criteria, such as practice size and level of care (primary care vs specialty).
Don’t send emails without permission
- Don’t send emails without permission.
- How to get permission to send emails: make it easy for people to opt in!
- What do you do if you don’t receive permission? It’s a good idea to check your list every few months and make sure that the people still want to be on it. If they don’t, remove them from your list immediately.
Use an effective subject line
Your subject line is the first thing physicians will see, so it’s important that you make it count. Make sure your subject line is as relevant to the content of your email as possible and short and to-the-point.
If you were trying to sell someone a new car, would you write: “I want to buy a car”? Of course not! You would use something like: “The best new cars under $25K” or even better yet “Mazda 3 Hatchback – Only $20K!” These subject lines are far more concise and compelling than just saying “Want a new car?”
Similarly, when promoting an educational resource for physicians on your website, “New Clinical Trial Results for…” isn’t very compelling unless there’s something specific about those results that makes them different from other clinical trial results out there in general (and if there isn’t any reason why this study should be interesting then move on). Instead try “Learn about our breakthrough clinical trial results here.”
Encourage doctors to open your emails
- Use a good subject line.
Doctors are busy people, so make sure you use an email subject line that grabs their attention. The right subject line can make all the difference in whether or not your email is opened and read. Try something like this: “Three Tips to Improve Patient Care.”
- Use a good call to action.
The best way to encourage physicians to open your emails is with a clear and concise call-to-action (CTA) that encourages them to click through on a specific link in order for them to gain access to more information or resources related to what was discussed in the email body itself–be it an article, video, or webinar registration form link. For example: “Click here for tips on how we can help decrease patient wait times.”
Use real-time information while sending emails to doctors.
One of the best ways to deliver a high-quality email marketing campaign is to use real-time data while sending emails.
Real-time information can be used in a variety of ways, ranging from personalizing emails with relevant content (e.g., news articles or blog posts) to targeting physicians by demographics, practice size and location.
Moreover, you can also use this type of data to target physicians by their interests and hobbies as well as their preferences for communication methods like text messaging versus email or phone calls vs text messages.
When you reach out to physicians, you need to be very precise and offer them exactly what they want to read
When you reach out to physicians, you need to be very precise and offer them exactly what they want to read. And that means:
- Not sending them emails that are not relevant to them
- Providing them with something they can use or find useful
- Sending relevant information about their practice and/or patients
We know that email marketing can be difficult. But if you follow our tips, you will be able to reach out to doctors more effectively and increase the number of leads coming your way!