Reaching and staying at the top of the Google SERPs requires more than just creating great content, becoming a formatting genius, and learning social media marketing. To keep progressing, they need a solid understanding of technical SEO.
While traditional SEO focuses on keywords, content marketing, and other familiar aspects of on-page SEO, technical SEO focuses on improving the website on a real level to improve the user experience. intended to improve. It’s important to make sure it’s fast, efficient, easy to navigate, and functional in all respects. Because these are what Google expects before it ranks your website.
Understanding technical SEO best practices and implementing them carefully is an effective way to achieve and maintain top SERP rankings. But it’s important to know potential technical SEO issues to look for and how to fix them.
Why is technical SEO important?
Technical SEO is important to make it easier for Google bots to navigate and crawl your website. We also guarantee that your website is free of technical errors that could prevent your website from ranking well in the SERPs. This is why technical SEO is so important when it comes to attracting traffic and turning that traffic into customers. The final benefit of technical SEO is that having a fully optimized website is more likely to generate more traffic.
Common technical SEO problems and how to fix them
We have listed below some of the common technical SEO problems and how to fix them:
1. Problem with title and description
Issue: You forgot to optimize the title tag and description. If you’re not familiar with the title tag, it lives up to its name. The content of the tag is the title of the web page. The description is in the code and only visible in the SERP.
Here are some of the technical SEO issues that title tags and descriptions can cause.
- Duplicate tags
- No tags or description
- Content that is too long to display in search results
From a technical point of view, these problems are usually caused by misconfiguration of the website or missing input on static pages. repair:
How to fix: Read these tags carefully. Make sure none of them is duplicates and that they are all complete. If it’s too long, shorten it. If you have a set of categories, tags, or pagination that don’t have title tag rules associated with them, block, redirect, or optimize those URLs.
2. Duplicate content
Issue: Duplicate content occurs when content appears in multiple places on the Internet. It’s a big taboo in search engines. So you have to make sure the content is unique.
How to fix: For blogs, website copy, or social media posts, take the time to run Copyscape and ensure at least 70% uniqueness. Consider common template elements. If you run an e-commerce website, resist the temptation to copy the product description from the manufacturer’s website and paste it into your web page.
Creating unique descriptions for each product can be time-consuming, especially if you sell thousands of products. However, copying and pasting from an existing site only marks the site as spam due to duplicate content.
If you don’t have time to write your description, hire a copywriter. This money is good if it helps your page rank higher.
3. Broken internal links
Issue: Pay attention to your internal links! It is very important when it comes to SEO. But importantly, broken internal links can wreak havoc. If a search bot crawls your site and finds a broken link, it’s a strike against you. If you get enough strikes, your rank can drop.
How to fix: If you have a website with thousands of pages, you may find it difficult to find internal broken links. Luckily, there are tools for that. Get help from Screaming Frog and other popular crawlers like Deepcrawl and SEM Rush. Put it on your website and present a report of all broken links. Once you know which links are broken, you can work to fix them.
Technical SEO issues are very common and these are just a few of the major issues to watch out for. To stay abreast of issues, run a monthly website crawl and work to continuously improve your site.
While some brands perform technical SEO on their own, some look for agencies to help them assist with the same. If you are looking for Technical SEO service agencies, then you must check out #ARM Worldwide. #ARM Worldwide helps you gain insights into the performance of your website, while also digging into your website’s technical details to identify any opportunities for improvement.