In today’s digital age, where attention spans are short and competition is fierce, grabbing your audience’s attention quickly and effectively is key. That’s where explainer video services come in. These short, engaging videos help brands tell their story, demonstrate products, or explain complex ideas in a compelling visual format. But with so many explainer video companies out there, how do you choose the right one for your business?

If you’re looking for a professional explainer video company that delivers quality, creativity, and results, this guide will walk you through what to look for—along with 10 tips from the best US explainer video companies that will help you make the right decision.

What Is an Explainer Video?

An explainer video is typically a 60 to 90-second animated or live-action video designed to explain your business, product, or service in a concise, clear, and engaging way. It combines visual storytelling with narration or on-screen text, often accompanied by catchy music and smooth transitions. The result? A piece of content that boosts engagement, increases conversions, and simplifies even the most complex subjects.

Why Your Business Needs Explainer Video Services

From startups to Fortune 500 companies, businesses across the spectrum use explainer videos to:

• Boost website conversions

• Increase engagement on social media

• Simplify product demonstrations

• Strengthen brand identity

• Improve email click-through rates

Video content has become a must-have in modern marketing. If you’re not using video yet, you’re already falling behind your competition.

10 Tips from the Best US Explainer Video Companies

To get the best results, you need to partner with an explainer video company that aligns with your goals. Here are 10 expert-backed tips, inspired by the best US explainer video companies:

1. Define Your Goals Clearly

Before reaching out to any explainer video companies, get clear on your purpose. Are you trying to increase conversions, educate your audience, or introduce a new product? Your goals will determine the video’s tone, style, and messaging.

2. Prioritize Storytelling Over Animation

The most successful explainer video services focus on storytelling first. A beautiful video won’t drive results if the story doesn’t resonate. Look for a company that starts with strong scripting and storyboarding before jumping into visuals.

3. Look at Their Portfolio and Style Versatility

Every explainer video company has a unique style. Some specialize in whiteboard animation, while others focus on 2D/3D motion graphics, character animation, or live-action. Review their portfolio and make sure they can adapt to your brand’s voice and tone.

4. Ask About the Process

Top-tier explainer video companies follow a step-by-step process—usually including scripting, storyboarding, voiceover selection, animation, editing, and revisions. Understanding their workflow helps you know what to expect and ensures there are no surprises.

5. Don’t Compromise on Scriptwriting

The script is the heart of any explainer video. Even the best visuals can’t save a poor script. Ensure the company employs experienced scriptwriters who know how to structure a clear, persuasive, and engaging message.

6. Focus on Results, Not Just Production

Ask potential companies for examples of how their videos have performed. Great explainer video services can share data-backed success stories—like increased conversion rates, better retention, or higher engagement.

7. Evaluate Their Voiceover Talent and Music Choices

A good voiceover can elevate your video. Make sure the company offers a range of professional voice actors and suitable music options that align with your brand and target audience.

8. Consider Turnaround Time

Quality takes time, but if you’re working with tight deadlines, discuss turnaround expectations upfront. The best explainer video companies can meet your schedule without compromising quality.

9. Review Feedback and Testimonials

Check online reviews, testimonials, and case studies. A company with happy clients and strong word-of-mouth is more likely to deliver a satisfying experience.

10. Choose a Trusted Name Like WIDEVIEW

Among the top-rated names in the industry, WIDEVIEW stands out as a reliable, innovative, and client-focused explainer video company. Known for its customized approach and industry-leading creativity, WIDEVIEW offers explainer video services that combine high-quality animation, storytelling, and strategic messaging to help businesses grow. Their team of writers, designers, and animators ensures every video not only looks stunning but also drives measurable results.

Why WIDEVIEW Is a Smart Choice

Here’s what makes WIDEVIEW one of the most recommended explainer video companies in the US:

• Tailored Strategy: WIDEVIEW starts by understanding your brand, goals, and audience.

• Creative Excellence: Their award-winning team creates visually engaging and emotionally compelling stories.

• Full-Service Production: From concept to final delivery, they handle every aspect of production.

• Client Satisfaction: With hundreds of satisfied clients, WIDEVIEW has a proven record of success.

• Affordable Packages: They offer competitive pricing without cutting corners on quality.

Whether you’re a startup launching a new product or an enterprise streamlining internal training, WIDEVIEW’s explainer video services can deliver a product that exceeds expectations.

Final Thoughts

Partnering with the right explainer video company is a strategic decision that can elevate your marketing and communication efforts significantly. By following the 10 tips from the best US explainer video companies, you’ll be better equipped to choose a partner that brings your brand’s vision to life.

Remember, a great explainer video doesn’t just explain—it connects. It inspires action, builds trust, and leaves a lasting impression. If you’re ready to get started, companies like WIDEVIEW are ready to help you craft a video that informs, excites, and converts.