La observación del informe de Informes de Expertos titulado, ‘Mercado Argentino de Alimentos para Mascotas 2023-2028′, es testigo de la estructura del mercado y el panorama competitivo de los nuevos participantes y los actores clave que lideran la cuota de mercado de la industria de alimentos para mascotas. Se proporciona un análisis en profundidad del mercado, evaluándolo por tipo de mascota, tipo de producto, ingrediente, precio, canal de distribución y regiones clave.
El informe analiza los factores clave de éxito y las fuertes tácticas de marketing que influyen en la demanda del mercado argentino de alimentos para mascotas. También evalúa las tendencias actuales y futuras, las oportunidades y los desafíos, incluyendo el análisis de precios, el análisis de datos comerciales y una evaluación en profundidad basada en el modelo de las cinco fuerzas de Porter, junto con un análisis FODA.
The observation in the report by Informes de Expertos titled, ‘Argentina Pet Food Market 2023-2028’, witnesses the market structure and competitive panorama of new entrants and key players leading the market share of the pet food industry. An in-depth analysis of the market is provided, evaluating it by pet type, product type, ingredient, price, distribution channel, and key regions.
The report analyses key success factors and the strong marketing tactics influencing the demand for the pet food market in Argentina. It also evaluates the current and futuristic trends, opportunities, and challenges, including price analysis, trade data analysis, and an in-depth assessment based on Porter’s five forces model, along with a SWOT analysis.
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Los aspectos más destacados del informe son los siguientes:
Vision General del Mercado (2018-2028)
• CAGR para el periodo de pronóstico (2023-2028): X%
El análisis monitoreó el crecimiento de la industria argentina de alimentos de mascotas debido al cambio de los consumidores hacia el bienestar animal. La encuesta realizada por la Asociación Americana de Productos para Mascotas (APPA) en 2019 listó a Argentina como el tercer mercado de alimentos para mascotas más importante de Sudamérica. El crecimiento de la demanda de productos y alimentos de origen animal es evidente en el mercado debido a la domesticación de las mascotas.
Las empresas y los principales actores están elaborando estrategias y creando oportunidades de crecimiento mediante la colaboración con los vendedores y proveedores. Los vendedores están sacando a relucir técnicas de promoción para aumentar las ventas al por menor y los márgenes de beneficio. Además, el aumento de la renta disponible de los consumidores ha llevado a aumentar su poder adquisitivo, lo que en última instancia conduce a la expansión de la cuota de mercado de alimentos para mascotas en Argentina.
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Industry Definition and Major Segments
Pet food is a substance of consumption specifically intended to provide nutritional value to animals and prevent them from diseases by increasing immunity. It differs according to the pet type and can be found easily at hypermarkets/supermarkets, specialty stores, online, etc.
Depending on the type of pet, the pet food industry is classified into:
• Dog Food
• Cat Food
• Others
By food type, the market is segmented into:
• Dry Pet Food
• Wet & Canned Pet Foods
• Snacks and Treats
By ingredient type, the report categorizes the market into:
• Animal Origin
• Vegetable Origin
On price type, the market is segmented into:
• Inexpensive
• Mid-priced
• Premium
• Therapeutic
• Non-therapeutic
According to the distribution channel, the industry has been categorised into:
• Supermarkets and Hypermarkets
• Specialty Stores
• Online Shops
• Other
Market Trends
Urbanisation, pet humanisation, rise in disposable incomes, increase in consumer knowledge, animal welfare, etc. are some of the major key factors that are impacting the market size of the pet food market. In Argentina, the trends and key parameters strengthening the market of pet food are the emergence of veganism and pet ownership.
The customization demanded by consumers for their pets for their health and lifestyle has given ground to the pet food industry to widen its horizon in products. With the sharp rise in the set of consumers opting for adoption and animal welfare, the market is predicted to flourish in the forecast period. The pet food industry in Argentina is poised to grow in the following years due to nutritive offerings and ongoing product development carried out by the manufacturers.
Key Market Players
The major players in the market are:
• Mars Inc.
• Nestlé SA
• Petfood Saladillo SA
• Nelsoni Ranch SA
• Agroindustrias Baires SA
• Others
The report observed the expansion factors, investment ventures, acquisitions, and relationships between the current trends and consumers to conclude demand in the market of the product.
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